Risk Allure: Destination Image and Young Tourists' Risk-Taking-Yufan Liu

Year
2024
Tags
tourism
influencers
destination image
risk-taking
young tourists
biosensors
emotional arousal
skin conductivity
social media
Bali
Gold Coast
marketing strategy
tourist behaviour
risk perception
sustainable tourism
Summary

This research examines how influencer travel videos glamorise risk and shape young tourists’ perceptions of destinations like the Gold Coast and Bali. Using biosensors to track emotional arousal, it uncovers why risk becomes appealing and helps tourism authorities design campaigns that encourage safe behaviour while protecting cultural and natural heritage.