A Five-Dimensional Framework of Hospitality Innovation - Ngoc Tran Nguyen

Year
2025
Organisation
University of Central Florida
Tags
hospitality innovation
restaurant entrepreneurship
crowdfunding
Kickstarter
product innovation
service innovation
process innovation
marketing innovation
managerial innovation
institutional innovation
small business funding
entrepreneurial storytelling
predictive modeling
innovation communication
business sustainability
UCF
Summary

This study examines how restaurant entrepreneurs communicate innovation in crowdfunding campaigns. Using a five-dimensional framework and linguistic analysis of Kickstarter data, it finds that product/service and process innovation significantly predict funding success. Entrepreneurs succeed when they promise compelling customer experiences supported by reliable operational execution.