This PhD investigates child-parent violence and abuse in Wales, a hidden and stigmatised problem lacking clear definitions and theoretical understanding. Through a scoping review and collaborative qualitative research, she will examine stakeholder perspectives and overlooked lived experiences, aiming to co-create knowledge that supports safer, more effective interventions for families.

Nigeria’s international reputation can disadvantage entrepreneurs through a “liability of origin.” Interviews with 12 nation-branding practitioners and policymakers show that trust cannot be repaired quickly through slogans. Credible nation branding requires managing tensions between promises and delivery, and between demands for rapid reputational improvement and the slow pace of institutional reform.

This research examines how changing reproductive laws affect access to IVF following the Alabama embryo personhood ruling. Using interviews, observation, and policy analysis, it reveals how legal uncertainty threatens fertility treatment, reproductive autonomy, and healthcare access, while informing policies that better protect reproductive rights and family-building opportunities.

This research examines why AI adoption often fails in medium-sized businesses despite significant investment. By interviewing employees and leaders, it develops a practical framework that treats AI as a new colleague requiring onboarding, trust, and cultural integration. The findings will help organisations implement AI more successfully and improve long-term adoption.

This study explores how mindfulness can support student-athlete well-being in high-pressure sporting environments. Through interviews, course analysis, and coaching reflections, the research found that mindfulness strengthens personal agency, emotional regulation, and holistic self-identity. The findings informed the development of a mindfulness-based curriculum for athletes and coaches.

This oral history research explores silence as a meaningful form of communication rather than an absence of speech. Through documentary interviews with family members, the project examines how silence can express fear, shame, power, and agency, challenging dominant assumptions about listening and revealing how discomfort often prevents deeper understanding and connection.