This research investigates why many organizations fail to implement AI effectively, focusing on readiness rather than technology. In automotive after-sales services, it identifies gaps between systems and AI ambitions. The study develops a framework aligning people, processes, and capabilities, helping organizations achieve sustainable and successful AI adoption.

This talk explores emotional resistance to AI through a personal storytelling project. It argues that AI adoption is an adaptive challenge tied to identity, not just technology. Using Robert Kegan’s framework, it demonstrates how testing limiting beliefs can reduce resistance, emphasizing that successful AI integration depends on addressing human concerns about autonomy, competence, and connection.