As generative AI reshapes the advertising industry, this research shows creativity is not replaced but redistributed. Through interviews and immersive fieldwork, a four-stage framework—readiness, co-creativity, validation, and execution—reveals how humans and AI can collaborate to amplify creative potential rather than diminish it.

This research examines how AI is used in NHS radiology and challenges claims that it will replace radiologists. Instead of full automation, AI supports clinicians, helping manage workforce shortages while radiologists retain responsibility for diagnosis and treatment decisions. Evidence, not hype, should guide debates about AI and work.

The researcher investigates how collaborative robots (cobots) can address Australia’s manufacturing labour shortage while improving diversity and inclusion. By interviewing designers, workers, and managers, they identify how cobots can reduce physical demands, improve safety, and make manufacturing more appealing to women and younger workers. They propose a strategic framework for inclusive cobot adoption.