As generative AI reshapes the advertising industry, this research shows creativity is not replaced but redistributed. Through interviews and immersive fieldwork, a four-stage framework—readiness, co-creativity, validation, and execution—reveals how humans and AI can collaborate to amplify creative potential rather than diminish it.

This research designs bespoke, lightweight 3D-printed breast prostheses for women after mastectomy. Using body scanning and personalised materials, the prostheses improve comfort, symmetry, and fit compared to standard silicone forms. The project aims to help women move from surviving breast cancer to thriving with confidence and comfort.