This study shows that digital marketing significantly strengthens the entrepreneurial culture of footwear MIPEs in Trujillo. Increased use of digital tools improves organizational performance, innovation, and decision-making, while enhancing motivation and leadership. Social media, web positioning, and e-commerce are key drivers of sustainable growth and competitiveness.

This study demonstrates a strong relationship between social skills and academic performance among university students. Surveying 107 students, it finds that empathy, assertiveness, teamwork, and problem-solving significantly support academic success. Dynamic, technology-enhanced, and democratic teaching environments foster both intellectual and emotional development.