This study shows that digital marketing significantly strengthens the entrepreneurial culture of footwear MIPEs in Trujillo. Increased use of digital tools improves organizational performance, innovation, and decision-making, while enhancing motivation and leadership. Social media, web positioning, and e-commerce are key drivers of sustainable growth and competitiveness.

This research shows that pedagogical innovation significantly enhances university students’ socio-emotional development. Surveying 156 engineering students, it finds that active, inclusive, and technology-enhanced teaching explains nearly two-thirds of emotional skill development. Human-centered innovation deepens learning and fosters empathy, resilience, and well-being.

The speaker’s archaeological research in Peru reveals that the Moche incorporated Algarrobo trees into human-sacrifice rituals, possibly viewing the tree as an ancestor. Linguistic evidence, myth, and burial patterns suggest deep spiritual ties between people, trees, and memory. The work challenges modern assumptions and reconstructs ancient worldviews.