This feminist cultural studies project analyses reality television narratives linking women’s empowerment to entrepreneurship and the abandonment of religion. Through discourse analysis of multiple reality shows, the research argues that empowerment is framed as individual transformation rather than collective change, reinforcing capitalist ideals while portraying religious identities as incompatible with female success.

This study shows that digital marketing significantly strengthens the entrepreneurial culture of footwear MIPEs in Trujillo. Increased use of digital tools improves organizational performance, innovation, and decision-making, while enhancing motivation and leadership. Social media, web positioning, and e-commerce are key drivers of sustainable growth and competitiveness.

The study analyzes 5,000 immigrant-owned export firms and shows that 1.5-generation immigrants outperform other groups financially, regardless of export destination. Greater institutional distance between Canada and their origin countries further strengthens this advantage, likely due to bilingual, bicultural, and adaptive skills. The findings highlight overlooked export potential for policy and economic development.