This research uses machine learning, data mining, and optimization techniques to identify hidden relationships between products in retail shopping baskets. By analyzing over two million transactions, it predicts how promotions affect demand across products and helps retailers design smarter discount strategies, improve inventory planning, increase profits, and enhance customer satisfaction.

Generative AI chatbots are predictive systems that generate human-like responses without true understanding. Using large datasets, they model word relationships similarly to weather forecasting. While effective, they can produce convincing inaccuracies, or “hallucinations.” This research emphasizes interpreting AI realistically—as probabilistic tools with limitations—rather than attributing human cognition to them.