This research explores exergames that combine gaming and exercise to improve fitness. By integrating adaptive difficulty, full-body motion, and narrative storytelling, it aims to create experiences that are both engaging and physically effective. The goal is to motivate sustained exercise by making workouts enjoyable and personalized through game design.

This research examines how AI-generated travel photography influences user engagement and visit intention. Using social media analysis, interviews, surveys, and fsQCA, it shows that emotionally immersive AI images can transform imagination into travel desire, offering destination marketers a powerful, low-cost alternative to traditional tourism promotion.