This talk analyzes public backlash to Kendrick Lamar’s 2025 Super Bowl performance using Victor Turner’s theory of social drama. Examining FCC complaints and media responses, it argues the NFL’s subsequent choice of Bad Bunny intensified cultural schisms, showing how controversy, polarization and outrage can become profitable rather than redressed.

This dissertation examines whether describing crowd disasters as “stampedes” affects how people assign blame. The talk argues that the term wrongly implies irrational, selfish victim behaviour, obscuring structural failures in planning and crowd management. Experiments will test whether language shifts blame from systems to victims in perceptions of crowd crushes.