This research investigates how propaganda transforms beliefs, turning neighbors into perceived enemies. By analyzing decades of media data from democratically declining societies and testing persuasive mechanisms experimentally, the project identifies which narratives most effectively fuel polarization, ethnic hatred, and democratic erosion—knowledge essential for resisting modern propaganda.

The speaker examines online gambling addiction among Nigerians aged 18–40, highlighting rising exposure, inadequate regulation, and personal impacts. Through media analysis and international policy comparisons, the research evaluates the effectiveness of public service announcements and calls for targeted digital interventions to reduce harm among young people.