This talk analyzes public backlash to Kendrick Lamar’s 2025 Super Bowl performance using Victor Turner’s theory of social drama. Examining FCC complaints and media responses, it argues the NFL’s subsequent choice of Bad Bunny intensified cultural schisms, showing how controversy, polarization and outrage can become profitable rather than redressed.

Political polarization increases identity threat during social interactions. This study examines how liberals and conservatives respond to politically and apolitically negative comments. Results show different types of identity threat emerge depending on context, with both groups experiencing similar levels overall. Findings highlight the complexity and nuance of identity threat in political engagement.