Microplastics are increasingly found in human bodies, driven by everyday plastic use such as milk bottles. This research examines why consumers continue choosing plastic and identifies systemic barriers to reusable options. By improving affordability, convenience, and incentives, sustainable choices can become the default rather than the exception.

This research tackles Canada’s massive meat-by-product waste by repurposing highly nutritious organs into sustainable, functional food products. Through consumer surveys, protein extraction, and product development, the project aims to shift discarded by-products into valuable ingredients, reducing waste, improving sustainability, and opening new market opportunities for the food industry.