This research investigates how propaganda transforms beliefs, turning neighbors into perceived enemies. By analyzing decades of media data from democratically declining societies and testing persuasive mechanisms experimentally, the project identifies which narratives most effectively fuel polarization, ethnic hatred, and democratic erosion—knowledge essential for resisting modern propaganda.

This research shows that political polarization in the workplace reduces employee voice. Workers who feel politically misaligned—or mistreated due to their views—are more likely to stay silent, harming innovation and performance. Even small pockets of political fit can encourage speaking up and improve workplace outcomes.